Love Your Client

Love Your Client

Traditionally, emotional intelligence is discussed in terms of leadership – leading with empathy, authenticity, understanding the needs of your direct reports. However, I believe emotional intelligence should be employed when building client relationships in an effort to engender long-term connections and stronger ties associated with our client’s needs.

In the words of Jay Abraham, “You must fall in love with your clients.” While it is a figurative statement, my interpretation of this quote is to empathize with my client’s stress – to deeply understand the gravity for which they are feeling angst surrounding their problem. When employing emotional intelligence in client relations, I put myself in their shoes – to feel what they are feeling in an effort to provide a solution.

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