In 1982, Dale Bozzio, of the band Missing Persons asked us incessantly if we were listening to her. She wanted to know if we cared about what she was saying; whether we were engaged in what she had to say, and whether her words resonated with us.
Her lyrics ring especially true in today’s world.
Communication is the conduit that leads to influence, regardless of the medium. I believe that corporate communications are the quiet contributors to an organization; the silent salespeople, the workhorses of the business that drive action, and the necessary informants that fosters innovation.
Far too often; however, dedicated communication is viewed as an afterthought – a distraction – an unnecessary evil that takes away from the driving goal of productivity.
Nothing could be further from the truth!
In the words of Jay Abraham, “You must fall in love with your clients.” While it is a figurative statement, my interpretation of this quote is to empathize with my client’s stress – to deeply understand the gravity for which they are feeling angst surrounding their problem. When employing emotional intelligence in client relations, I put myself in their shoes – to feel what they are feeling in an effort to provide a solution.
“Sometimes we express ourselves most eloquently by not expressing anything – by allowing our presence, unexplained and unembellished, to speak for itself.”
– Amy Cuddy